A city hotel in the middle of Soho’s bustle, yet a small oasis. Firmdale’s newest hotel is a must-see for all interior design lovers. It is clearly visible that designer Kit Kemp has a knack for interior architecture. This hotel has a new interpretation of British style, with a private library, bowling alley imported from Texas, and a taste for the arts, as seen with a bronze sculpture decorating the entrance by artist Tony Cragg. Ham Yard is the new jewel of London’s hotel industry. Even if you decide to stay elsewhere, you should at least stop by for an afternoon tea in their winter garden or for cocktails on the rooftop where they also have a spice garden.
Ham Yard
W1D 7DT London
phone: +44 20 36422000
price: double from 730 €